"Pain in the neck" Campaign

GLASGOW CHIROPRACTIC

Following a six-way agency pitch, Glasgow Chiropractic has appointed Breeze Creative.

The group, established 10 years ago, has 21 chiropractic clinics predominantly across Central Scotland but also in England and Australia. Having put considerable resource into service and other behind-the-scenes infrastructure, Glasgow Chiropractic wants to position itself as the No1 choice for patients, promising consistency of care and treatment across the clinics.

Group MD Matthew Small said "In my native Australia, most people visit a Chiropractor as part of on-going health maintenance, rather like going to the dentist. The culture in Scotland is very different, but our aim is to let people know about the power of Chiropractic. Chiropractic may actually help with a large number of conditions including back, neck and shoulder pain, sleeplessness, indigestion, menstrual symptoms and conditions in babies such as colic. We want people (old and young) to give it a try and learn how it can become a beneficial part of everyday life. In order to reach a wider audience, we are offering free spinal checks and this will be a core part of the advertising campaign."

Breeze Creative won the pitch with their "Pain in the neck" campaign which will roll out across national and local press and magazines. Breeze will also be working on a number of other support materials including promotional material and exhibition displays.

Nov 07