Tomatin Single Malt
TOMATIN DISTILLERY COMPANY
Following a radical rethink of its marketing activities at the end of 2007, the Tomatin Distillery Company appointed Craig Mackinlay of Breeze Creative to work on a number of projects including branding, packaging, sales literature, web and POS materials.
Tomatin goes from strength to strength
Tomatin Distillery has experienced 150% growth in UK sales over the past three years due to its change in strategy and increased exposure. This included a complete branding and packaging overhaul undertaken by Craig Mackinlay of Breeze Creative.
Stephen Bremner of Tomatin explained that whilst their business is predominantly export, the UK has become an important market for them. Their whiskies consistently rate highly in international competitions and now consumers in the UK are finally sitting up and taking notice of Tomatin.
On receiving news of Tomatin’s outstanding success, Craig commented that he was delighted for his client and said this story highlighted the importance of premium quality branding and packaging development for any company who is committed to serious growth both at home and overseas.