Bowmore Islay Single Malt Rebranding
MORRISON BOWMORE DISTILLERS
Having been distilled on Islay since 1779, Bowmore is actually the oldest distillery on the island and thus Bowmore is the ORIGINAL Islay malt. Research undertaken by the brand owner, Morrison Bowmore Distillers, highlighted this aspect as highly emotive amongst consumers, particularly amongst those who are familiar with Scotland’s great distilleries.
The new packaging features an embellished glass bottle, taller than previously, and a balance of traditional Bowmore Distillery imagery with high-tech foil engraving on the label and outer tube. The logo style has been simplified to give enhanced presence in both the on and off trade international sectors.
A selection of top London and Scottish creative agencies were invited to pitch for the project but Craig Mackinlay of Breeze Creative came up trumps with the new design as featured here.